PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
Need to make sure the language is respectful, avoid stigmatizing the victim, and focus on education and support. Also, check that the information is accurate and up-to-date regarding laws and support services. Since the user might have specific intent, but to avoid any ethical issues, the blog should be general enough to not refer to any specific individual's situation while providing universally applicable advice.
The main goal here is to create a blog post that educates readers on the serious issue of non-consensual sharing of intimate images. The user might be looking for a resource that raises awareness, provides advice for victims, and promotes digital safety. However, I need to be cautious to avoid supporting or spreading the content if it's about a real individual. Since I don't have confirmation that the content is fabricated, I should avoid using real names and provide general guidance instead. puretaboo 19 01 17 ella knox indecent exposure better
If you found this post helpful, share it to raise awareness and encourage others to think critically about their actions. Together, we can make a difference. Need to make sure the language is respectful,
I should structure the blog to first emphasize consent as a cornerstone of sharing content, then address the impact of non-consensual sharing, legal implications, how to help a victim, and steps to prevent such situations. Including resources and support organizations is crucial. Also, it's important to approach the topic with sensitivity and respect for any potential victims, avoiding any glorification or promotion of harmful behavior. The main goal here is to create a
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
